8 Powerful Leadership Lessons from @ScottDorsey
I’ve been meaning to write this post for the past couple of years and I finally had a reason to do so. As many of you know, Scott Dorsey has officially left as CEO of the Salesforce ExactTarget...
View ArticleTechnology Trends Disrupting Consumer Behavior (Presentation)
I spend much of my time on the road discussing technology trends that are changing the way consumer’s communicate with each other and brands. The amount of change that has occurred over the past year...
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Seven Trends Transforming Customer Communication (Presentation)
This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital...
View ArticleDeath to the eBook Long Live Research
This was originally posted to the LinkedIn publishing platform – Pulse. I’m getting pretty tired of regurgitated content. Period. I think all of us in the “content marketing” world is to blame. From...
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The Journey Is About Change – Goodbye Salesforce
It has been almost three years since I joined the ranks of ExactTarget after leaving an agency I helped start in 2007. Calling my time here an adventure would be a gross understatement. Because of...
View ArticleDo You Have to Be Crazy to Change the World?
Steve Jobs. Genghis Khan. Alan Turing. What do they have in common? Steve Jobs – see iPhone. Itunes. MacBook. Apple. I don’t really have to go into detail do I? Through violence and extreme cunning,...
View ArticleWhy True Value-Add Services Matter in Venture Capital
In a post published on VentureBeat, Christian Claussen, a managing partner at European VC firm Ventech, condemned all value-add VC models. In his post, likely a response to articles supporting the...
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Why You Must Embrace Continuous Rapid Improvement or Slowly Die
The rate of change we experienced at ExactTarget between 2012-2014 was mind-boggling but could never compare to the earlier days of the company. Over the past year at OpenView, I’ve learned that the...
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Lyft vs Uber: When Brand Marketers Ruin Marketing
I’ve been an Uber user for years. When I first discovered the app it completely transformed the way I traveled. I no longer had to worry about whether I could get a cab or whether they accepted credit...
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Fountains of Surprise: 7 Lessons from a First Time Dad
The idea of children scared the living hell out of us. Do we really want to give up this wonderful life of excess and fun to raise a child? Do we want to deal with pooping and crying? Yes and no....
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